King Ranch Saddle Shop is the retail arm of the American legend — King Ranch.
Founded in 1853 by Captain Richard King, the ranch spans over 825,000 acres in South Texas and stands as one of the most storied operations in U.S. history. You’ve seen the iconic “Running W” — stamped on saddles, stitched into apparel, and emblazoned on the side of Ford King Ranch Edition trucks.
King Ranch isn’t just a name — it’s a symbol of rugged, refined Americana. From quarter horses, premium leather goods, and western wear to steak houses, hunting lodges, private label foods, and even John Deere Ag & Turf equipment, the brand holds unmatched equity across industries. It’s not just a ranch. It’s a lifestyle — crafted, trusted, and lived for generations.
There was an internal goal to make the check-out process more efficient for customers, allowing gift cards and discounts to be sued in retail and online.
King Ranch is known for its personalized leather goods, so customers needed a way to preview monogramming online.
Retail staff often faced friction, especially when trying to access customer details and marketing preferences.
Customer communications through Salesforce Marketing Cloud were challenging, with issues in data flow and attribution.
Outdated ERP Module
The existing NetSuite ERP web module was outdated, with a constrained upgrade path that blocked scalability.
Retail POS Limitations
The third-party POS system offered limited functionality and a slow release cycle for meaningful updates.
Disconnected Marketing Cloud
Salesforce Marketing Cloud did not integrate cleanly with NetSuite ERP, creating misalignment in customer data and attribution.
Analytics Misalignment
With Google Universal Analytics sunsetting and GA4 taking over, eCommerce data from NetSuite ERP failed to match Google's reporting -- leaving no single source of truth for analytics.
In 2017, King Ranch partnered with longtime creative collaborator Joel Brinson to elevate their mail order catalog and digital presence. Joel set the creative vision — developing a refined aesthetic and visual language for one of America’s most iconic heritage brands.Back in 2017, King Ranch originally wanted Joel to overhaul their mail order catalog and website with art direction and media reserved for the most beloved heritage brands in the space. Joel has a good reputation for helping well rooted brands elevate from the pack with a long running track record of success stories. Along with branding came the the website redesign. At first glance, this would seem simple. Design, build, deploy, but this is not that story.
To bring that vision to life online, Solver Collective led the technology strategy and execution. Together, we extended the new brand direction across digital channels with redesigned website pages, custom email templates, and supporting media assets that unified the catalog, web, and customer communications.Joel brought in Travis, and together they shot the most beautiful media assets. Together they quickly built up a new aesthetic and visual language that could be distributed across various online and offline collateral. Website pages were designed, Email Templates were created, and we got heads down into the not-so-fun world of Netsuite Suite Commerce Advanced and Netsuite's Bronto Email.
Year after year, season after season, we help internal stake holders tell stories, define campaigns, and distribute brand messaging at scale.
View a Sample Catalog
King Ranch has something really special. When we came on board, we all knew there was a lot of potential to push this brand forward and continue to share the legacy that is American Ranching. It was there in the scorching heat of the Santa Gertrudis desert that we found our brand vision - and it was authenticity. From that day on, we put in the work day in and day out to tell that story and share it with the world.
Enterprise change takes time. For years, Solver advocated migrating King Ranch from NetSuite SuiteCommerce Advanced to Shopify Plus. The expertise was in place, but shifting management, budget hurdles, and natural caution around such a large transition slowed approval.
When the green light finally came, we set out to build a world-class Shopify omnichannel ecosystem. Over the next several months, our team audited the tech stack, retired legacy vendors, and implemented scalable solutions. We re-mapped NetSuite ERP with In8Sync, transitioned from Salesforce Marketing Cloud to Klaviyo, and thanks to Shopify we laid the foundation for a unified experience across Mail Order Catalog, Customer Service Phone Orders, Retail Stores and eCommerce.
Throughout the process, we worked alongside an evolving internal team at King Ranch, guided by a clear directive that anchored every decision: “It has to be world-class.”
And that is exactly what we delivered.
Day in and day our for the next several months, we had strategy sessions, obsessed over product attributes like color, size and leather grains. We chisled away at over 200,000 SKUs, built meaningful collections, told fantastic stories, photographed thousands of products, dribbled over Netsuite ERP nuances, dealt with legacy Gift Card balances, listened to the pain points from retail staff, and held numerous virtual trainings for various staff members - and solved problems.
One of Shopify’s greatest strengths is its intuitive POS system. Core data like products, inventory, customers, and orders flows directly into an easy-to-use iOS app — making in-store setup fast and seamless.
But for a heritage brand like King Ranch, with custom product options like engraving and monogramming, Shopify POS needed thoughtful adaptation. Solver identified and implemented the right apps to support these complex workflows.
We also led the human side of the rollout: creating staff accounts, managing roles, training retail managers with live demos and on-demand videos, and building scalable onboarding processes. Shopify POS was then deployed across eight retail locations in Texas and Oklahoma.
The result? A fully unified retail system where store teams and the eCommerce team shared a single source of truth — streamlining operations and setting King Ranch up for long-term growth.
Shopify POS
Fort Worth
College Station
Historic Kingsville
Frisco
Austin
Oklahoma City
Tradeshow Popup
Hardware Consulting
Setup / Configuration
Extended POS Functionality
Training / Video Training Library
Deployment
Thanks to the vast array of solutions on the Shopify App store and the power of Shopify Flow, we built a funnel for customer information gathering and automated the followup pipeline to help stakeholders with the heavy lifting.
Leveraging Shopify, King Ranch now has a unified commerce for both retail and online with the most powerful checkout in the world. This reduction in friction makes customers and retail staff happy and encourages repeat sales.
Our custom Monogram Mockup App helps thousands of online customers every day. King Ranch Store admins can now fine-tune the experience for each unique product leveraging Shopify Metafields.
With Shopify POS, retail staff can now gain visibility on their product details and inventory, customer profiles and order history, sell and redeem physical and digital gift cards, and more - without friction.
Email communications are now easier than ever to segment, build robust automations, and capture customer event data that is all unified by Shopify and elevated by beautiful creative and global modular templates
Netsuite ERP + Shopify
Netsuite CSA → Shopify
Salesforce Marketing Cloud → Klaviyo
Shopify Plus
Shopify POS
In8Sync
Loop Returns
Klaviyo
Tevano
Asana
GitHub
Figma
Google Tag Manager
Discovery
Data Migration
ERP Integration
Shopify Theme - Design/Development
Shopify Staff Training Videos
Retail POS - Setup / Training / Extend
Art Direction / Design
Print Collateral
Content Strategy
Email Marketing
