FRANK151 is known to many as the subway mag. It's roughly the size of a large jacket or pant pocket so it stows away easy when riding mass transit. The articles are daring and the images are provocative. It channels the style of New York street culture with the laid back swagger of the Pacific Northwest. Aside from being an amazing periodical, FRANK151 is brand growth machine that exploits music, youth culture, fashion, art, politics, and news. It's distribution is spread throughout the country by way of core culture shops, mail order subscriptions, and e-commerce orders. In 2009 we worked with FRANK151 to help build their Drupal and e-commerce infrastructure through integration with their Quickbooks POS system that resided in 3 retail locations, as well as a centralized warehouse for distribution of physical goods.