It was so much fun to design for an international brand like Li-Ning. We helped design each product adverts, photo treatments, fonts, and overall brand aesthetic. We followed a close guideline based on our brand identity and larger brand culture we shared with our Chinese counterpart.
Each category page would display the subcategory icons in a clean stylized design.
Products can be seen from multiple viewpoints. Dynamic size/stock/price queries. Tabbed info.
The Li-Ning brand is a magnet for national attention - from big name athletes to viral videos - we built a CMS for their news.
We designed and distributed branded newsletters to an ever growing audience.
We built interactive fan gates and Facebook apps to help promote brand marketing campaigns.