Li-Ning

Li-Ning Company Limited is a billon plus dollar Chinese company that specializes in athletic shoes and sports apparel. To those of you who watched the 2008 Olympics, the man who lit the torch at the game's opening ceremony was Mr. Li-Ning. According to my buddy Ephraim, Mr. Li-Ning is like a super hero to kids in China. Back in 2009, Jay Li contacted us to design a mockup for a new basketball player they were going to be signing to the brand. After submitting our first draft of the new Baron Davis microsite, they asked us to come back in and pitch for a full website design and development. We heard the competition was pretty steep, but we landed the project! It helps to have a brother who is a sports fanatic and can talk your ear off about Clippers vs Lakers and the revolutiuon of the Beardman. We designed, developed e-commerce and marketing initiatives as well as built business workflow automations for the brand. We worked with an amazingly small and agile team. We all wore many hats and did a lot of communication juggling with our brand contacts in China. In 2012 Li-Ning formed a joint venture with a company called Acuity and created Li-Ning Digital and brought the whole operation to Chicago. It was an amazing experience while it lasted.