Don Miguel yields the iphone 6 for some social propoganda. #wearedefcon
There is a cool story here, some might call it legend, others call it some made up BS, but all in all we might just chalk it up to dumb luck. We started out working with a company called Epic Tech which built snowboards for a company Millenium 3 Snowboards, which also happened to be owned by the famous Yoshida Sauce founder. We then worked with USOUTDOOR.com who sold large volumes of GMC and DEFCON Gloves. We then began working with DEFCON. This eventually would lead us to C3 -> CAPiTA -> Union -> Coal. Simple as that.
We had the great pleasure of crafting layouts for magazines, international buyers guides, and product catalogs over the years. That means PDFs are on point, assets are packaged, strange international languages and character sets, and crazy deadlines are met with feverous love.
Legend has it that Gonz was voted "Best Dressed" in his class back in '96; so it is no surprise that product design and development came second nature in our relationship.
For years we meticulously prepared each pair of gloves for their day in the spotlight - so to speak. Photography, photo editing, color correction, ghosting, colorizing, media prep, you name it; we did it.
What started out as a request to build a community driven microsite, became a full blown love affair with Drupal CMS. We built our brand sites using Drupal since 2005 and never looked back. Great times. Always custom. Always fun.
Unified style, culture, voice, & experience come from these moments. The moment you declare what the seasonal branding will be. What it represents. How it will be represented. We helped define and curate the entire process.
Review, print, process, capture, deliver, and always support. Repeat. Review, print, process, capture, deliver, and always support. Repeat. Review, print, process, capture, deliver, and always support. Repeat. Oh - and have a great time doing it!
Over the years we had some good marketing campaigns and activations.
Trade shows, events, and good old fashioned fraternizing on the hill. AKA - It takes one to know one.
