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Defcon Gloves

GMC (Grease Monkey Corp.) / DEFCON is a historical snowboard brand, which at one point had the BEST riders in the industry hands down (pun intended). Over our tenure with DEFCON Gloves, we wore many hats. In some regards we were mere web designers. In some ways we were merely web developers, coding the pixel perfect rendition of other people's designs, like our friends at Overhaul Design Co. Go check them out - tell em "Large Marge Sent Ya!" Other times we were the digital marketers, the product designers, the warehouse fulfillment, the brand managers, the digital marketing strategists, the product photographers, the... you get the idea. This brand retrospective shows a glimpse at some of the great times we had.
Client:
Defcon Gloves
See Live Project
Web Development
Web Design
E-Commerce
Product Photography
Social Media
Drupal
Web / App
Graphics
Photo / Video

Hand Model

Don Miguel yields the iphone 6 for some social propoganda. #wearedefcon

WHY US?

There is a cool story here, some might call it legend, others call it some made up BS, but all in all we might just chalk it up to dumb luck. We started out working with a company called Epic Tech which built snowboards for a company Millenium 3 Snowboards, which also happened to be owned by the famous Yoshida Sauce founder. We then worked with USOUTDOOR.com who sold large volumes of GMC and DEFCON Gloves. We then began working with DEFCON. This eventually would lead us to C3 -> CAPiTA -> Union -> Coal. Simple as that.

Design For Print

We had the great pleasure of crafting layouts for magazines, international buyers guides, and product catalogs over the years. That means PDFs are on point, assets are packaged, strange international languages and character sets, and crazy deadlines are met with feverous love.

Product Design

Legend has it that Gonz was voted "Best Dressed" in his class back in '96; so it is no surprise that product design and development came second nature in our relationship.

Production Photography

For years we meticulously prepared each pair of gloves for their day in the spotlight - so to speak. Photography, photo editing, color correction, ghosting, colorizing, media prep, you name it; we did it.

Website Design & Development & Commerce

What started out as a request to build a community driven microsite, became a full blown love affair with Drupal CMS. We built our brand sites using Drupal since 2005 and never looked back. Great times. Always custom. Always fun.

Photo Treatments & Branding Guidelines

Unified style, culture, voice, & experience come from these moments. The moment you declare what the seasonal branding will be. What it represents. How it will be represented. We helped define and curate the entire process.

Product Warehousing and Fulfillment

Review, print, process, capture, deliver, and always support. Repeat. Review, print, process, capture, deliver, and always support. Repeat. Review, print, process, capture, deliver, and always support. Repeat. Oh - and have a great time doing it!

Social Media & Marketing

Over the years we had some good marketing campaigns and activations.

On Location

Trade shows, events, and good old fashioned fraternizing on the hill. AKA - It takes one to know one.

Portfolio

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Our Mission to Give Back

We build profit into our business model to not only support our life long dream of owning our own business, but also as a way to help support great projects that shape the cultures around us.

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